I learned about Basil O'Conner just this morning as I listened to a PBS documentary entitled, “The Polio Crusade.” Basil O’Conner served as a friend and legal advisor to President Franklin D. Roosevelt. President Roosevelt, as many people know, contracted polio at the age of 39, and he remained paralyzed from the waist down for the rest of his life. Passionate about finding a cure and rehabilitation for polio victims, President Roosevelt founded the Georgia Warm Springs Foundation in 1927 and eventually made Basil O’Conner the President of it.
Basil O’Conner did not really even have much of a heart for non-profits, but he was loyal to Roosevelt. He wanted to please Roosevelt, but he had received a tough assignment. Back then, charitable organizations were mostly funded by the wealthy and certainly not the government. And guess what? The Great Depression hit America hard, so no one was giving much to charitable organizations. Everyone was struggling financially.
So, Mr. O’Conner developed an ingenious idea to raise money for Roosevelt’s foundation. Ads that featured celebrities were developed to encourage people to send just one dime to the White House for this project. Even the poorest of the poor could scrounge up just one dime. The campaign was a huge success. O’Conner raised millions of dollars. The dimes (and dollars) just poured into the White House. The project later became known as the March of Dimes.
(As a side note: Polio was a serious problem, but some of the ads exaggerated the risks of contraction and others were quite dark and fear based.)
This story reminds me of Jesus’ observation of the widow giving her last mite. She gave out of sacrifice and poverty, and Jesus praised her for it. Most of us would not struggle to give a dime – or even much more.
Of course, financial needs for charitable organizations still exist today. I work at the Tennessee Baptist Children’s Homes in Chattanooga, a non-profit. We hope to renovate our entire campus, which will cost approximately 10 million dollars. (We have 2 other campuses in Tennessee that are doing the same.) Our facilities are in terrible shape on so many levels. The President of TBCH is having some conversations with some potential wealthy donors. As he told us about this in our staff meeting this morning, I could not help but think about the March of Dimes and how the small gifts of many made such a difference. (He also plans to visit some of our churches and explain the project to them.)
Little things make such a difference! Do you feel little today? Well, if you pull together with other little people, just think about what you could accomplish!
joyce hague